Book retailer partners with Plastic Logic and Google to take on rival Amazon.
The world's largest bookseller has taken the wraps off the world's largest e-bookstore. Barnes & Noble (BN) announced yesterday the availability of more than 700,000 digital e-books, along with free e-reader software for the iPhone, BlackBerry, Mac and PC platforms. "It's a unique every-device strategy," said William Lynch, president of BN.com in a conference call.
The strategy is MORE
Jeffrey M. O'Brien - Jul 21, 2009 8:00 AM ET
By Jeffrey M. O'Brien
On one level, the proposed $18.8 billion merger of Activision (ATVI) and Vivendi's Blizzard Entertainment (EPA:VIV) seems to make a lot of sense. Good mergers maximize revenue by combining non-overlapping products (like the Guitar Hero Franchise, Tony Hawk, and the World of Warcraft phenomenon), and maximize profits by consolidating administrative costs. But in an industry like gaming, there's an X factor, creativity. Sure, these companies fit MORE
Jeffrey M. O'Brien - Dec 3, 2007 11:12 PM ET
By Jeffrey M. O'Brien
Gaming powerhouse Nintendo (NTDOY) announced late last week a revamping of its Nintendo of America marketing department. Out go SVP of marketing George Harrison and VP of marketing Perrin Kaplan. In come the former head of marketing at Yahoo (YHOO), Cammie Dunaway, and Shigeyuki Takahashi, the former head of Nintendo Research. Dunaway will serve as EVP of sales & marketing, reporting to NOA president Reggie Fils-Aime, aka MORE
Jeffrey M. O'Brien - Oct 30, 2007 3:15 PM ET