The Aether Cone is smarter than your average smart device.
FORTUNE -- Duncan Lamb has a mission. He wants to put a dent in our smartphone addictions and allow us, the screen-obsessed people of the web, to look up from those devices a little more. As a former creative director of Nokia, that's a slightly confusing mission.
But Lamb is hardly the first to rail against dependance on devices. With new technology MOREErin Griffith - Mar 10, 2014 10:03 AM ET
In-person always trumps phoning it in.
FORTUNE -- The South by Southwest festival is known for long lines to get into parties, panels, taxis and restaurants. But rarely is there a long line to leave a room.
That's what happened this afternoon, during a keynote interview with Wikileaks founder Julian Assange.
For the past two years, the SXSW Interactive festival has been evolving its reputation as more than a place for big social MOREErin Griffith - Mar 8, 2014 3:43 PM ET
The 20-year-old festival is constantly evolving.
FORTUNE -- In conversations with friends leading up to the SXSW Interactive, the standard response to the topic has been somewhere between pity that I'm going and disdain that they too have to attend.
Many lead-up stories to the event have reflected that tone. Business Insider declared, "Everything you've come to know and love about SXSW has died." Digiday wrote, "This will be the last SXSW MOREErin Griffith - Mar 7, 2014 1:04 PM ET
The app launches on Android today.
FORTUNE -- You've heard the cliché a million times: Gaming is a hits-driven business. Just ask our friends at Zynga (ZNGA), which rode Farmville, and then CityVille, to an IPO and subsequent collapse. Or OMGPop, whose hit app Draw Something lost millions of users just as fast as it acquired them (but not before selling to Zynga for $200 million). Or Rovio, which had MOREErin Griffith - Mar 6, 2014 1:00 PM ET
The coolest new startup in Austin doesn't make apps.
FORTUNE -- In the midst of the partying, marketing, and mindless app launches of SXSW, an Austin startup that's actually really revolutionary will be showing off early prototypes to investors and advisors.
The startup is called Reaction Housing, and the product is called an "Exo Housing System." It's a shelter that's inexpensive, reusable, portable, and "smart." Designer Michael McDaniel conceived of the idea after MOREErin Griffith - Mar 6, 2014 10:00 AM ET
TripleLift raises $4 million to solve digital advertising's prickliest problem.
FORTUNE -- Hatred for banner ads is one of the advertising industry's biggest clichés. The citizens of the Internet are conditioned to ignore them ("banner blindness"), and they certainly don't click on them. Clickthrough rates hover at a dismal 0.1%, and that's unfortunately the main way advertisers measure engagement on the web.
Ad-tech companies have been trying to improve upon banner ads MOREErin Griffith - Mar 5, 2014 3:00 PM ET
Unlike consumer-facing 23andMe, Recombine operates through clinics and doctors.
FORTUNE -- FirstMark Capital is known for investing in consumer-facing software companies like Pinterest, Riot Games, and Aereo, as well as enterprise deals. But since Matt Turck, a former investor with Bloomberg Ventures, joined the firm one year ago, he's been looking at deals that are more out-there, related to big data and the Internet of Things. Take, for example, his latest investment: MOREErin Griffith - Mar 4, 2014 11:00 AM ET
The round follows a large round of funding in 2013 and talk of an IPO.
FORTUNE -- Bonobos has hired the investment bank Allen & Company to help it raise a new round of funding, according to several sources familiar with the situation. The New York-based apparel company has been shopping the round to a number of late-stage venture firms.
The target amount for the raise could not be determined, though we MOREErin Griffith - Mar 3, 2014 9:30 PM ET
To old media: "You guys have the boomers, and we have Gen-Y," says CEO Shane Smith.
FORTUNE -- Before it even launched out of private beta, Vice's new news channel has been winning accolades for its on-the-ground coverage of the Ukraine revolution. Vice CEO Shane Smith boasts that his news site had the first -- and best -- Ukraine coverage, while noting in the same breath that the hype worries him. MOREErin Griffith - Feb 27, 2014 1:49 PM ET
Why not just merge? "The opportunity is too big," say the companies' CEOs
FORTUNE -- In 2013, brands got really into content marketing. They bought Promoted Tweets on Twitter (TWTR), they experimented with sponsored stories on BuzzFeed, and they even commissioned freelancers to produce content in-house. They went "native," buying ads that were platform-specific on Facebook (FB), Twitter, StumbleUpon and Tumblr. At one point, the Washington Post's Chief Revenue Officer, Kevin MOREErin Griffith - Feb 27, 2014 10:13 AM ET
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