Author Archives: Fortune Editors
  • For marketing software firms, a white-knuckle ride (and bare-knuckle brawl)

    Revenue for marketing automation software is set to triple by 2020, and it's a three-way fight for supremacy.

    By Heather Clancy

    FORTUNE -- These days, most purchasing decisions -- not just the big-ticket ones -- are finalized long before someone reaches for their wallet. As a result, it's more important than ever for marketers to influence potential customers at the dawn of the sales cycle, without being too obvious.

    That new reality is galvanizing interest in MORE

    Apr 18, 2014 3:15 PM ET
  • With one website, a taste of the American Dream in India

    Babajob.com, a Bangalore-based mobile job posting startup started by a Microsoft Research veteran, wants to pull Indians out of poverty.

    By Erik Heinrich

    FORTUNE -- Vishwanath is a 22-year-old Indian from the southern city of Bangalore who is looking for work as a data entry clerk. He has two years of experience, does not wish to move away from his hometown and family, speaks English, Hindi, and a local language called Kannada. He MORE

    Apr 18, 2014 11:54 AM ET
  • From two employees to 220, in only six years

    Outside Philadelphia, the digital marketing company Monetate is rapidly growing. So is its business opportunity.

    By Melissa DiPento

    FORTUNE -- David Brussin doesn't want to reinvent marketing. He just wants to make it easier.

    Brussin, 38, already had the launch of three marketing-focused technology companies under his belt when big data analytics began to rise in popularity among technologists. The concept promised a more sophisticated way to use and interpret data, and gave Brussin MORE

    Apr 17, 2014 3:20 PM ET
  • Why investors are pouring millions into crowdfunding

    Is there really much return on a free service that attracts grassroots funding? The answer might surprise you.

    By Katherine Noyes

    FORTUNE -- There is no shortage of evidence testifying to the value of crowdfunding for those seeking to finance a new product idea, company, or even personal need. Just this month, Kickstarter-born Oculus VR was snatched up by Facebook for $2 billion. Smartwatch-maker Pebble sold more than 400,000 of its crowdfunded smartwatches last year. And in MORE

    Apr 17, 2014 2:47 PM ET
  • With technology, an easier path to infidelity in France

    The Internet has reduced the burden to start a business -- including for those that help people cheat in relationships.

    By Amy Serafin

     FORTUNE -- Last spring, while French president François Hollande was in the throes of his secret love affair, a Pew Research Center poll found that a mere 47% of his fellow citizens consider adultery to be morally unacceptable. Even if the French are blasé about fooling around, though, that doesn't MORE

    Apr 17, 2014 10:31 AM ET
  • Neil Young's PonoMusic seeks to make high-quality audio portable

    "Every time I listened to my music on an MP3 player, I had to turn it off."

    By Melissa Locker

    FORTUNE -- You may not realize it, but you have probably never heard your favorite song the way the artist intended for it to be heard.

    When songs are recorded in a studio, the tracks of vocals, drum, bass, and guitar are compressed into smaller files that are then mixed and mastered. The MORE

    Apr 17, 2014 5:00 AM ET
  • Can RFID save brick-and-mortar retailers after all?

    It's been more than a decade since Walmart shook the retail world with a bold plan to plaster its supply chain with RFID. It bombed -- but rising from the ashes is a "barcode on steroids" that might just be a savior for Macy's and other retailers.

    By Mary Catherine O'Connor

    FORTUNE -- In June 2003, Linda Dillman, then CIO of Walmart (WMT), laid down the hammer. At a retail supply chain trade MORE

    Apr 16, 2014 3:35 PM ET
  • Review: Samsung Galaxy S5

    Samsung's flagship phone is long on features, but short on follow-through.

    By Jason Cipriani

    FORTUNE -- Mirror, mirror, on the wall, who's the finest Google Android phone of them all?

    For a brief moment last week, the answer was clear: the HTC One (M8), which I declared in these pages -- without hyperbole! -- to be the best Android device on the market. But as I mentioned in that review, Samsung would shortly MORE

    Apr 16, 2014 8:10 AM ET
  • In China, a momentary pause for tech purchases

    As subsidies end, the market for consumer electronics in China is slipping. But it won't stay back for long.

    By Peter Suciu

    FORTUNE -- For the first time ever, sales of consumer electronics last year in Asia, led by China, exceeded sales in North America. To industry observers and demographers alike, the rapid growth of the Chinese market for consumer electronics comes as no surprise: There are now more than 160 MORE

    Apr 15, 2014 8:00 AM ET
  • In corporate wellness programs, wearables take a step forward

    Wearable technology is seen as one way for companies to ensure that employees are keeping active and sleeping well.

    By David Nield

    FORTUNE -- At times, it seems like the companies that make wearable gadgets have more interest in them than their customers do. Even as companies with little in common -- global sportswear company Nike (NKE), printer-maker Epson, software giant Google (GOOG) -- rush to offer portable devices that track MORE

    Apr 15, 2014 7:00 AM ET
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