Forget TVs. Marketing is the new killer app at the world's largest annual consumer technology trade show.
FORTUNE -- First there was Comdex, ostensibly a computer-industry buying exposition in Las Vegas that nevertheless became an annual party for all of Silicon Valley. Then, when Comdex collapsed with the dotcom bust, the already-existing Consumer Electronics Show, ostensibly a gathering of device makers showing retailers what they could sell the following Christmas, surged MOREAdam Lashinsky, Sr. Editor at Large - Jan 10, 2014 9:11 AM ET
At this year's Consumer Electronics Show, we talk with new Dolby CMO Bob Borchers, who explains the company's new video technology and how he'll stoke demand for it.
FORTUNE -- Bob Borchers recently became chief marketing officer of Dolby Laboratories (DLB), the technology company known for improving what we hear that is also working on enhancing what we see.
Before joining Dolby, Borchers had an illustrious marketing career at Nokia (NOK), Nike MOREAdam Lashinsky, Sr. Editor at Large - Jan 9, 2014 10:28 AM ET
It's still early days in the Wild West of digital marketing. At CES, Fortune's Jessi Hempel sits down with top execs from Facebook, Ford, and Adobe to learn why.
FORTUNE -- It's 2014. Google (GOOG), Facebook (FB) and Twitter are kings of the world. Print media and television are dying. You'd think we'd have this marketing-with-digital media thing figured out by now.
As a preview to our Brainstorm Tech conference in MOREAdam Lashinsky, Sr. Editor at Large - Jan 7, 2014 9:05 AM ET
To hell with resolutions. I want answers.
FORTUNE -- Some people think of a new year as a time for resolutions, others for predictions. Me? Everywhere I turn, I find myself asking questions.
For example, I recently wondered why Jeff Bezos's wife, MacKenzie Bezos, so hated the book about Amazon (AMZN) by Bloomberg Businessweek writer Brad Stone, The Everything Store, enough to give it a one-star review. I answered that question here, MOREAdam Lashinsky, Sr. Editor at Large - Jan 5, 2014 11:59 AM ET
It's big, bold, and pulls no punches -- just like the company and founder it portrays.
FORTUNE -- I think I know why MacKenzie Bezos hated Brad Stone's book about her husband and his company. It's not because of the "numerous factual inaccuracies" she says are in the book, though she names only one, a mistiming of when Jeff Bezos read a certain influential novel, and shame on Stone for giving MOREAdam Lashinsky, Sr. Editor at Large - Jan 2, 2014 9:27 AM ET
It's nearly 2014. Why are we still debating the value of paying for good, quality journalism?
FORTUNE -- Anyone who follows me on Twitter, LinkedIn, or Facebook knows a little something about my reading habits. Although I like to think I'm as proficient at and knowledgeable about social media as anyone my age -- see the feature Jessi Hempel and I recently wrote about the buzzy mobile application Snapchat -- my journalism consumption MOREAdam Lashinsky, Sr. Editor at Large - Dec 26, 2013 7:52 AM ET
With $500 million in hand, the private equity firm dives into the technology industry.
FORTUNE -- Now would very likely be a horrible time to start a venture capital firm. After a lost decade, that sector finally has had some decent years, valuations are astronomical, and the smart money is getting out, not in. It would be a similarly complicated time to challenge the giants of private equity, which are slapping together MOREAdam Lashinsky, Sr. Editor at Large - Dec 19, 2013 10:57 AM ET
In four years, Kabam went from San Francisco startup to major global player. (Must have been something in the dumplings.)
FORTUNE -- Kabam, the San Francisco mobile gaming company, has all the wrong things going for it.
Its 33-year-old founder and CEO, Kevin Chou, is neither an arrogant new college graduate nor a high-profile former big-company executive. The company's core customers are gamers, not housewives, giving Kabam a certain dog-bites-man quality about MOREAdam Lashinsky, Sr. Editor at Large - Dec 12, 2013 6:20 AM ET
Talk is cheap.
FORTUNE -- All the noise over what Apple ought to do with its cash almost makes one wistful for the days when everyone obsessed only over Apple's products.
Time coverboy Carl Icahn is on Apple's (AAPL) case to give back more of its cash to shareholders -- like himself. It's a perfectly reasonable position to take. Apple's hoard had grown to the nine figures with no reasonable prospects for MOREAdam Lashinsky, Sr. Editor at Large - Dec 5, 2013 9:22 AM ET
Samsung and LG have announced phones with curved displays. Apple has not. So what?
FORTUNE -- Only with Apple could a single-sourced article about something that might happen 10 months from now be news.
Bloomberg published a story Monday that said that, according to a "person familiar with the plans," Apple (AAPL) is developing larger-screened phones that use curved and flexible materials. Samsung and LG either already have such phones in the MOREAdam Lashinsky, Sr. Editor at Large - Nov 12, 2013 5:34 PM ET
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