Apple 2.0

Covering the business that Steve Jobs built

Apple sales were up 29% in China, down 1% in the Americas

January 29, 2014: 10:35 AM ET

Q: Where in the world does Apple sell its products? A: It's a moving target, headed east.

Click to enlarge.

Click to enlarge. Data: Apple's 10-Q.

FORTUNE -- Tim Cook was happy Monday to talk about the nearly 30% increase in Apple's (AAPL) sales to Greater China last quarter -- boosted in part by early shipments of the iPhone 5S and iPhone 5C to China Unicom (CHU) and China Telecom (CHA) (before the China Mobile (CHL) deal took effect).

What he didn't volunteer was that sales in the rest of Asia Pacific were down 9%. And that sales in the Americas -- Apple's biggest market -- fell 1% year over year.

The pie chart at right shows where the revenue came from in the December quarter.

The bar chart below shows where sales were up year over year, and where they were down.

Screen Shot 2014-01-29 at 10.20.48 AM

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Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

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