Apple 2.0

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Chitika: Apple's North American tablet traffic share holds near 80%

January 27, 2014: 11:49 AM ET

Samsung grew its share 56% from last year, Microsoft by 325%. But still.

tablet_2013-2014-633x535FORTUNE -- You could write a headline from the data Chitika released today that drew attention to the dip in Apple's (AAPL) share of North American tablet traffic, from 81% a year ago to 78.2% today.

Or you could focus on Samsung's 56% increase. Or on how Microsoft's (MSFT) Surface tablets more than quadrupled their share year over year.

But given that Apple's competitors have lived in the shadow of the iPad in every tablet usage bar chart Chitika has posted -- even the one in January 2013 that showed a post-Christmas dip -- what would be the point?

LINK: First Quarter 2014 Tablet Update.

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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