Apple 2.0

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Localytics: Apple's iPad Air was last weekend's big winner

December 4, 2013: 10:38 AM ET

But who would have guessed that the old iPad Mini would come in second?

Source: Localytics. Click to enlarge.

Click to enlarge.

FORTUNE -- There are several curious findings in Localytics' attached chart comparing the post-Black Friday/Cyber Monday presence of various devices on its analytics network with their presence the previous week.

That Apple's (AAPL) new iPad Air grew the most (51%) is not terribly surprising. But who would have guessed that...

  • Gains for the much maligned iPhone 5C (up 26%) would clobber the iPhone 5S (15%)?
  • The old iPad Mini (26%) would do better than the new Retina iPad Mini (17%)?
  • The 2-year old 3.5-inch iPhone 4S (10%) would outgrow the 7-inch Samsung Galaxy Tab 2 phablet (8%)?

METHODOLOGY: For this report, Localytics compared more than 1 million new devices in the U.S. for Black Friday weekend against the previous weekend.


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Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

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