Apple 2.0

Covering the business that Steve Jobs built

Videos: Up close with Apple's Jony Ive

November 23, 2013: 11:20 AM ET

Charlie Rose has clips of Apple's chief designer in whatever size fits your schedule.

FORTUNE -- We haven't seen this much of Jony Ive -- Apple's (AAPL) senior vice president for design -- since he was knighted by Princess Anne in 2012.

Last week it was a book -- Leander Kahney's Jony Ive: The genius behind Apple's greatest products.

Tonight it's a fundraiser at Southeby's for Bono's Project (RED).

And on Friday it was a Charlie Rose bonanza: a long interview with friend and fellow designer Marc Newson that Rose has merchandized in a form to fit every schedule:

My favorite bit is Ive expanding on Newson's quip that the vision the two designers share is that they hate the same things:

"Part of the human condition is that we sense care," Ive says. "And sometimes it's easier to realize you sense carelessness. We're surrounded... so much of our manufactured environment testifies to a complete lack of care."

UPDATE: Sold! Red Mac Pro for $977,000.

Below: Newson and Ive.

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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