Apple 2.0

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Microsoft goes after Google with mugs, T-shirts and hoodies

November 21, 2013: 8:30 AM ET

Redmond takes its bitter "Don't get Scroogled" offensive to the gift store.

Screen Shot 2013-11-21 at 7.57.34 AM

Screen Shot 2013-11-21 at 8.00.21 AMFORTUNE -- Just in time for holidays, Microsoft (MSFT) has accessorized is anti-Google (GOOG) propaganda campaign.

If you thought Redmond's rivalry with Apple (AAPL) was bitter, check out this season's offerings at Microsoft's store. Items offered as Christmas gifts range from a $8 Mug ("Keep calm while we steal your data") to a $26 hoodie illustrated with a word cloud of 20 "synonyms" for scroogled ( "squeezed," "bled," "defrauded," "bamboozled," etc.).

"This whole thing makes Microsoft look bad, not Google," says Daring Fireball's John Gruber. "Who would actually buy any of this stuff?"

Below: Microsoft's official "how you get Scroogled" video.

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Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

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