Apple 2.0

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Videos: Apple's iPad Air draws lines around the world

November 1, 2013: 6:06 AM ET

Apple began selling the re-branded 9.6-inch iPad in 42 countries Friday.

The first customer in Amsterdam.

8 a.m. local time in Amsterdam

FORTUNE -- The iPad Air went on sale at Apple (AAPL) stores Friday in the U.S., Australia, Austria, Belgium, Bulgaria, Canada, China (Wi-Fi models only), Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, Iceland, Ireland, Italy, Japan, Latvia, Liechtenstein, Lithuania, Luxembourg, Macao (Wi-Fi models only), Macedonia, Montenegro, Netherlands, Norway, Poland, Portugal, Puerto Rico, Romania, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland and the U.K.

A few of the launch-day videos posted Friday morning on YouTube:



Sakae, Japan




New York City:

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

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