Apple 2.0

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Five videos: Tim Cook taps Burberry's CEO to run Apple retail

October 15, 2013: 7:45 AM ET

Angela Ahrendts' move to Apple is big news in Britain and the fashion world.

Ahrendts. Photo: Marie Claire

Ahrendts. Photo: Marie Claire "Meet Britain's Richest Business Woman."

FORTUNE -- Having apparently learned his lesson when he went down market and tapped John Browett, the head of Dixons, to run Apple's (AAPL) retail empire, Tim Cook went up market this time and replaced Browett with the CEO of a 157-year-old British luxury brand.

By the time Americans woke up to the press release announcing that Angela Ahrendts, the American-born CEO of Burberry -- and the U.K.'s richest business women -- will run Apple's retail and online stores, British television was all over the news.

Some of the coverage:

Below Ahrendts' 2010 commencement speech at Ball State University, her alma mater, and her 2013 TEDx Hollywood talk.

See also:

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

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