Apple 2.0

Covering the business that Steve Jobs built

Video: Steve Jobs remembered

October 5, 2013: 7:33 AM ET

Apple's co-founder died two years ago today.

FORTUNE -- The video above was posted on Apple's (AAPL) home page on the first anniversary of Steve Jobs' death. On Friday, CEO Tim Cook marked the second anniversary with a letter to his employees:

Tomorrow marks the second anniversary of Steve's death. I hope everyone will reflect on what he meant to all of us and to the world. Steve was an amazing human being and left the world a better place. I think of him often and find enormous strength in memories of his friendship, vision and leadership. He left behind a company that only he could have built and his spirit will forever be the foundation of Apple. We will continue to honor his memory by dedicating ourselves to the work he loved so much. There is no higher tribute to his memory. I know that he would be proud of all of you.


Thanks to 9to5Mac's Marc Gurman for the text.

SUGGESTED READING: The New York Times marked the occasion by posting a 6,000-word excerpt of Fred Vogelstein's Dogfight (due out Nov. 12 from Macmillan). The piece, which appears in tomorrow's Times Sunday Magazine, features a backstage look at the first live iPhone demo in Jan. 2007, at which 100 things nearly went wrong. Highly recommended.

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Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

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