Apple 2.0

Covering the business that Steve Jobs built

Galaxy Gear video: Samsung's smartwatch awkwardly unveiled

September 4, 2013: 3:12 PM ET

A sense of showmanship is one thing Samsung hasn't managed to steal from Apple.

FORTUNE -- I wasn't in Berlin for the unveiling of Galaxy Gear -- Samsung's attempt to steal a march on Apple (AAPL) by introducing a smartwatch before Tim Cook can -- and I haven't seen the device, as the Apple line sitter put it in that 2011 Galaxy S2 ad, with my hands.

But I've seen enough product introductions to know that Samsung co-CEO J.K. Shin is no Steve Jobs. Or even Phil Schiller. And that Samsung still has a lot to learn about making a splash in high tech.

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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