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Kantar: Apple gains on Android in the U.S., France and the U.K.

September 4, 2013: 7:53 AM ET

But the iPhone lost ground this summer in China, Germany, Mexico and Spain.

Source: Kantar World Panel

Source: Kantar World Panel

FORTUNE -- Apple's (AAPL) share of the U.S. smartphone market, grew to 43.4% from 35.6% between May and July according to a Kantar World Panel survey released Monday, a gain of 7.8 percentage points that came almost entirely out of the hide of Google's (GOOG) Android (down 7.6 points).

That may come as a surprise, given that Apple hasn't released a new iPhone since September 2012, and the smartphone news this year was dominated by Samsung's Android-based Galaxy S4, which arrived just before Kantar's survey began. In fact, news outlets reporting on IDC's and Gartner's latest smartphone data have been telling a very different story. See, for example, Wednesday's Apple's sliding mobile market share at

The reason for the discrepancy is clearer when you see Kantar's full spreadsheet, below, which reports county-by-country data with considerably more granularity than either IDC or Gartner.

The world turns out to be a mosaic of very different smartphone preferences. In Spain, for example, Androids still outnumber iPhones by nearly 15 to 1 despite Apple's 3 percentage point gain, while iOS's market share actually shrank in China (-3.9%) and Germany (-2.1%).

Note: The headline of this week's Kantar report ("Record share for Windows phone") like the one that preceded it, is all about Windows Mobile, perhaps reflecting the fact that Kantar is a subsidiary of the London-based WPP Group, which sells online ads for Microsoft (MSFT).

Kantar July

Source: Kantar World Panel, July 2013. Click to enlarge.

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Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

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