Apple 2.0

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Apple: Bring us your weird, 3rd-party and counterfeit chargers

August 6, 2013: 8:07 AM ET

Will replace suspect USB power adaptors with Apple-branded models for nearly half off.

Designed by

Fake: Designed by "Abble"

FORTUNE -- The news media had a field day last month reporting the death by electrocution of a Chinese flight attendant, apparently after she answered her iPhone while it was still plugged into a third-party charger.

A Google Search for "Chinese iPhone electrocution" turned up more than 3 million results.

Let's see what the press does with the USB Power Adapter Takeback Program that Apple (AAPL) announced on Tuesday.

Recent reports have suggested that some counterfeit and third party adapters may not be designed properly and could result in safety issues. While not all third party adapters have an issue, we are announcing a USB Power Adapter Takeback Program to enable customers to acquire properly designed adapters.

Customer safety is a top priority at Apple. That's why all of our products — including USB power adapters for iPhone, iPad, and iPod — undergo rigorous testing for safety and reliability and are designed to meet government safety standards around the world.

Starting August 16, 2013, if you have concerns about any of your USB power adapters, you can drop them off at an Apple Retail Store or at an Apple Authorized Service Provider. We will ensure that these adapters are disposed of in an environmentally friendly way.

If you need a replacement adapter to charge your iPhone, iPad, or iPod, we recommend getting an Apple USB power adapter. For a limited time, you can purchase one Apple USB power adapter at a special price — $10 USD or approximate equivalent in local currency. To qualify, you must turn in at least one USB power adapter and bring your iPhone, iPad, or iPod to an Apple Retail Store or participating Apple Authorized Service Provider for serial number validation. The special pricing on Apple USB power adapters is limited to one adapter for each iPhone, iPad, and iPod you own and is valid until October 18, 2013.

Note: Apple's iPhone, iPad and iPod power adaptors normally retail for $19.

For background on what separates a good charger from a bad, I recommend Ken Shirriff's primers:

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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