Laurene Powell Jobs backs ambitious media site

July 25, 2013: 6:11 PM ET

Ozy Media will create content for the so-called change generation.

Carlos Watson.

Carlos Watson

FORTUNE -- Laurene Powell Jobs, the intensely private widow of Steve Jobs, has teamed up with other Silicon Valley luminaries to back an ambitious new journalism site dubbed Ozy Media.

The brainchild of Carlos Watson, a veteran television journalist and entrepreneur, Ozy hopes to dish out fare that will stand out in a crowded media environment. Ozy, based in Mountain View, will focus on a handful of well-selected stories a day and will cater what Watson calls the "change generation" -- educated, smart, worldly readers who not only tolerate change but embrace it.

MORE: Silicon Valley bankrolls its newsroom

Powell, who declined to be interviewed for Fortune's story on the venture, is both an investor and board member of Ozy and may contribute content to the site. Other backers include Larry Sonsini, who heads Wilson Sonsini Goodrich & Rosati, one of the preeminent Valley law firms; super angel Ron Conway; CEO Dan Rosensweig; and Google's (GOOG) chief legal officer, David Drummond.

Watson, a former MSNBC news anchor who is Ozy's founder and editor in chief, hopes that with quality writing, smart storytelling and arresting design, Ozy will be a premium product with mass appeal. Or as Watson says, the goal is to create a product that people love "in the way Apple fans truly love Apple, or in the way HBO fans have loved HBO."

The full story on Ozy Media appears in the current issue of Fortune.

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Miguel Helft
Miguel Helft
Senior Writer, Fortune

Miguel Helft is a San Francisco-based Senior Writer at FORTUNE, where he covers Silicon Valley. He joined FORTUNE in August 2011 following a 5-year stint as a reporter at The New York Times covering companies like Apple, Facebook and Google. His knowledge of Silicon Valley and the tech world runs deep. He worked as a software engineer at Sun Microsystems in the late-1980s, and for the past 15 years, he has chronicled major industry events -- from the Microsoft antitrust trial to the dot-com boom and bust - at publications like the Industry Standard, the San Jose Mercury News and the Los Angeles Times. Born and raised in Argentina, Helft emigrated to the U.S. to attend Stanford University, where he earned a BA in Philosophy and a Master's in Computer Science.

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