Apple 2.0

Covering the business that Steve Jobs built

Microsoft's Surface tablets: A trip down memory lane, via Apple

July 20, 2013: 10:22 AM ET

Should we be surprised Microsoft had to write off $900 million in unsold tablets?

Screen Shot 2013-07-20 at 10.06.46 AMFORTUNE -- I don't spend a lot of time writing about Microsoft (MSFT) these days, but the company's re-entry into the tablet market last summer felt like news I should be covering.

After all, Apple (AAPL) had succeeded where Microsoft had, for so many years, failed. And now Redmond was back, gunning for the iPad.

So I watched Microsoft introduce the Surface RT and the Surface Pro last June, curious to see what they might mean for Apple, and I wrote a series of blog posts tracking the progress of the new devices.

Now that we have solid evidence -- in the $900 million write-down Microsoft announced Thursday to account for unsold Surface RTs -- that the company's latest forays into the tablet market have been less than a stellar success, this may be a good time (and the perhaps the only time) to look back at my Surface stories.

In chronological order:

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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