Apple 2.0

Covering the business that Steve Jobs built

This is iTunes Radio

July 13, 2013: 6:22 PM ET

Catching up to the demo BTIG's Rich Greenfield posted earlier this week on YouTube.

FORTUNE -- Apple (AAPL) senior VP Eddy Cue showed up late to the e-book antitrust trial last month because he was busy nailing down the final iTunes Radio contracts in advance of the June 10 WWDC keynote.

And I was so busy Wednesday trying to wrap my head around Judge Denise Cote's decision in that case -- in which she ruled against Apple in part because she didn't believe key parts of Cue's testimony -- that I missed the excellent demo of the beta version of iTunes Radio that BTIG media analyst Richard Greenfield posted the same day.

As Steve Jobs' point man during the creation of the iTunes Music Store, the App Store and Apple TV, Cue estimates that he has negotiated tens of thousands of media deals for Apple. One repercussion of Judge Cote's ruling is that it may tie Cue's hands when he has to negotiate contracts for whatever succeeds iTunes Radio.

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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