Apple 2.0

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Samsung Galaxy S3 bursts into flames - Is Apple going downhill?

July 9, 2013: 11:13 AM ET

Where are the video bloggers raising questions about Samsung's decline?

Fanny Schlatter, 18, with burned-out Galaxy S3

Fanny Schlatter, 18, with bandaged thigh and burned-out Galaxy S3

FORTUNE -- Did you miss the report Monday about the Samsung Galaxy S3 that caught fire in the pants pocket of a Swiss teenager, sending out shoulder-high flames and inflicting second- and third-degree burns on her right thigh?

I'm not surprised. These things can happen in any device powered by lithium-ion batteries, and the news of such incidents tends to fly under the radar.

Unless, of course, the device that catches fire is made by Apple (AAPL). Then -- whether it's an iPod in Japan, a MacBook in California or an iPhone in Finland -- the Internet lights up like a Christmas tree and doomsday pundits start weighing in.

Take, for example, this Your Gadget Guide video from last March titled "Apple iPhone 5 Catches Fire - Apple Going Downhill?"

Fair is fair. Where are the YouTube videos about Samsung's decline?

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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