Apple 2.0

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Video: Samsung's strangest anti-Apple advertisement ever

July 7, 2013: 5:42 AM ET

Translated from Icelandic: "Get a phone that understands you."

FORTUNE -- If there was a press release from Samsung announcing that the Galaxy S4 supports the native language of Iceland, we missed it. No matter. The point of this surreal ad -- tailor-made for the island nation's addressable market of 320,000 men, women and children -- is that Apple's (AAPL) iPhone does not.

A $4.3 billion ad budget is a terrible thing to waste.

The text on Samsung Iceland's YouTube entry reads, according to Google Translate:

"Samsung Galaxy S4 has the pleasant feature to understand our 'beloved warmth' [i.e. our language]. Thus we can control various functions and also allow you to write e-mails and text messages by speaking to the phone in Icelandic. Get a phone that understands you."

Thanks to Cult of Android's Killian Bell for the link.

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Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

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