Apple 2.0

Covering the business that Steve Jobs built

Samsung tops U.S. list of fastest-growing ad spenders

June 25, 2013: 10:20 AM ET

Its worldwide ad budget of $4.3 billion was four times Apple's, according to Ad Age.

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FORTUNE -- It will come as no surprise to anyone who watches a lot of television that Samsung has been spending a fortune on advertising -- more, as Asymco's Horace Dediu never tires of reminding us, thanĀ Apple (AAPL), HP (HPQ), Dell (DELL) Microsoft (MSFT) and Coca Cola (KO) combined.

But the report that Ad Age issued Monday puts the U.S. portion of that spending in some perspective.

Topping its list of the U.S.'s 100 fastest growing ad spenders for 2012 was Samsung at 58%. Number 2, if you are keeping score, was Amazon (AMZN), which spent -- dollar for dollar -- 25% more than Samsung.

Apple didn't make the top 10.

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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