Apple 2.0

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Apple's CEO Tim Cook at AllThingsD: What the critics are saying

May 29, 2013: 7:16 AM ET

The reviews on Twitter were especially harsh.

Cook with Mossberg and Swisher.

Cook (right) with Mossberg and Swisher.

FORTUNE -- It didn't take long for the critics to weigh in on Apple (AAPL) CEO Tim Cook's performance at D:11 AllThingsD Tuesday night.

Thanks to the Internet -- and especially to Twitter -- the first reviews were posted before he left the stage. They were not very kind.

A representative sample:

  • Adam Lashinsky, Senior editor at large, Fortune. The unbearable lightness of what Tim Cook says: The interview conducted by journalist-luminaries Walt Mossberg and Kara Swisher was alternately painful and tedious... It is a strange sight to see the CEO of Apple, a company known for its brilliance and vision, decline over and over to discuss just about anything in any detail.
  • Steven Levy, Senior writer, Wired@StevenLevy: If "incredible" was trigger for Tim Cook drinking game, #d11 would be an alcoholic toxic disaster.
  • Chris Anderson, Founder, TED. @TEDchris: Tim Cook more compelling on Apple's tax issues than on product pipeline. Simplify and Apple will pay more!
  • Tonya Hall, Host, Bloomberg Radio. @TonyaHallRadio: The leadership gap left by Steve Jobs looks widest when Tim Cook is on stage talking about the company.
  • Richard Stelling, Developer, App Surgery. @rjstelling: Why are tech journalists so pre-occupied with Apple's stock price?
  • Heidi Moore, U.S. finance editor. The Guardian. @moorehn: Yes, like destroying Maps? RT @MParekh: "We think the customer pays us to make choices on their behalf"
  • Bernard Gershon, President, Gershon Media. @bgershon: Cook was smug and showed no "vision"!
  • Yuriy Dybskiy, Salesman, Cloudant. @dybskiy: Can't believe I stayed up till 3am watching Tim Cook at #d11. Such a waste of time. 0 information or hope for apple. You win, #google.
  • Bill Gross, CEO, Idealab. @Bill_Gross: #D11 where Tim Cook mightily fights off Kara & Walt, defends Apple, but unfortunately still compared to the most charismatic CEO in history.

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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