Apple 2.0

Covering the business that Steve Jobs built

Tim Cook's testimony on Apple's taxes: The reviews are in

May 22, 2013: 10:14 AM ET

Reporters wrote two kinds of second-day stories, with two very different takes.

Screen Shot 2013-05-22 at 9.56.42 AM

Source; The Atlantic Wire

FORTUNE -- A search of Google News the day after Tim Cook's Senate testimony on Apple's (AAPL) taxes turned up two kinds of stories.

Headlines reporting on the fact of the hearing tended to use metaphors of violence ("rip," "lambaste," "clash," "spar," "fend off") or of high-temperature torture ("grilled," "under fire," "hot seat").

But the journalists who reported on the atmospherics -- and, dare I say, the substance -- of the hearing told a very different story. Sample headlines:

My take (with apologies for the pugilistic metaphor): No one laid a glove on him.

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

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