Apple expected to hit 50 billion app downloads by WednesdayMay 14, 2013: 7:44 AM ET
But if downloads accelerate, the odometer could roll over before midnight Tuesday.
FORTUNE --Apple (AAPL) loves those big numbers with a lot of zeros, and for the past week the company has been promoting -- with prizes, cool facts and a countdown odometer -- another fast-approaching milestone: The 50 billionth app download.
Hard to believe it's been only 15 months since the last one.
- 1 billion: April 2009
- 10 billion: January 2011
- 25 billion: February 2012
- 50 billion: May 2013
As of 1 p.m. EST Tuesday, apps were being downloaded at the rate of 813 per second. At that speed, the App Store would hit 50 billion by 12:39 p.m. Wednesday.
But we expect things to accelerate as the goal approaches.
The customer who downloads the 50 billionth app wins a $10,000 iTunes gift card. See Contest rules.