Apple 2.0

Covering the business that Steve Jobs built

New Samsung Galaxy S4 TV ad: Not your parents' iPhone

May 4, 2013: 6:25 AM ET

At a graduation pool party, all the cool kids have the "next big thing"

FORTUNE -- It takes 1:30 for Samsung to demonstrate the Galaxy S4 feature set -- which includes, apparently, Smell-O-Vision -- by which it intends to reverse Apple's (AAPL) growing lead in the U.S. smartphone market.

See also: Apple's new iPhone ad

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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