Apple 2.0

Covering the business that Steve Jobs built

Video: Thousands queue up for Berlin's first Apple Store

May 3, 2013: 3:55 PM ET

It was Apple's 11th retail outlet in Germany, but it still managed to draw a crowd.

FORTUNE -- After openings in Munich, Frankfurt, Hamburg Alster, Hamburg Jungfernstieg, Dresden, Cologne, Oberhausen, Augsburg, Sindelfingen and Sulzbach, Apple (AAPL) finally built its first store in Berlin, and the faithful turned up in droves. The store -- the country's largest, with a full-sized auditorium on the second floor -- opened Friday at 5 p.m.

By 8:50, according to IFOAppleStore's Gary Allen, some 200 staffers had handed out all of the 4,500 T-shirts printed to commemorate the day.

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Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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