Apple 2.0

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Videos: How Samsung draws a crowd for the Galaxy S4 launch

April 28, 2013: 11:29 AM ET

We didn't see customers queuing up, but we did spot some entertaining YouTubes.

FORTUNE -- Samsung doesn't have Apple's (AAPL) network of company-owned stores to draw lines of customers, but it's found others ways to attract crowds for the launch of its latest Galaxy smartphone.

Below: Highlights from the Galaxy S4 Worldtour.

Seoul:

Johannesburg:

Mumbai:

New Delhi:

Vancouver:

New York City:

See also: Samsung's event marketing makes Apple's hype look tame.

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Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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