Apple 2.0

Covering the business that Steve Jobs built

Which is worth more, coffee w/Tim Cook or a Lamborghini?

April 27, 2013: 11:58 AM ET

At $605,000, bidding for a meeting with Apple's CEO approaches a Charitybuzz record

Lamborghini Aventador LP 700-4 Roadster.

The Lamborghini Aventador LP 700-4 Roadster fetched $610,000.

Screen Shot 2013-04-27 at 11.05.24 AM

Cook

FORTUNE -- It's not Eric Clapton's platinum wristwatch, which fetched $3.6 million for his Crossroads rehab center, or Warren Buffett's $3.5 million lunch for the Glide Foundation for the homeless. But it seems likely that bidding for a chance to have coffee with Apple (AAPL) CEO Tim Cook is going to set a record both for the Robert F. Kennedy Center for Justice and Human Rights and for Charitybuzz, the site running their 2013 auction.

As of Saturday morning, three days after the first bid, coffee with Cook was No. 2 in Charitybuzz's list of all-time top fundraising items, $5,000 short of the $610,000 a Lamborghini Aventador LP 700-4 Roadster fetched for the One Drop water foundation in March and nearly double the $255,000 a day with Bill Clinton raised for the Clinton Foundation in 2010.

All the action seems to be coming from entrepreneurs either hoping to do business with Apple or to drum up some free publicity -- it's hard to tell which. The 86 bids so far include offers from:

  • ClearCrate -- Cases and accessories for Macs, iPads and iPhones
  • Drbluetooth --High-end bluetooth headsets
  • MacMasi -- iOS and Android games
  • Povely.com -- Bible apps

Povely has been sitting on a $605,000 bid for more than 12 hours. The company has until May 14 to be outbid.

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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