Apple 2.0

Covering the business that Steve Jobs built

Video: Apple's new iPhone ad

April 26, 2013: 11:34 AM ET

"Every day, more photos are taken with the iPhone than any other camera."

FORTUNE -- It's not every day that John Gruber's Daring Fireball and Henry Blodget's Business Insider agree on anything having to do with Apple (AAPL). But on Friday, they both agreed that Every Day is one of the company's best TV ads in a long time.

Could it have anything to do with the return of Scott Trattner to Apple's ad agency, after a brief stint at Samsung's?

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Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

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