Apple 2.0

Covering the business that Steve Jobs built

Apple's WWDC 2013: The hottest tickets in town

April 25, 2013: 2:55 PM ET

Five years ago, Apple ran out of seats in two months. This year: 90 seconds.

WWDC 2013

Screen Shot 2013-04-25 at 2.33.25 PMFORTUNE -- How badly do developers want to write software for Apple's (AAPL) iPhone and Mac App Stores? Here's one measure: In 2008 it took 61 days for the company's annual World Wide Developers Conference to sell out. On Thursday, roughly 5,000 tickets for WWDC 2013 went on sale at 1 p.m. EST. Ninety seconds later, they were all gone.

It's hard to show something like that in a chart. I had to use a log scale.

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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