Apple 2.0

Covering the business that Steve Jobs built

Look who cut their Apple price target after Tuesday's report

April 25, 2013: 7:50 AM ET

Of the 42 analysts we tracked, 22 reduced their targets an average of 12%.

Screen Shot 2013-04-25 at 7.45.13 AM

FORTUNE -- The new dividend and share re-purchase plans Apple (AAPL) announced Tuesday may make the stock more attractive to investors. But the analysts who follow the company couldn't ignore its lower margin and revenue guidance. Their recommendations (Buy, Hold, Sell, etc.) didn't change, but more than half the analysts we polled lowered their 12-month price targets.

A few stats:

  • Largest cut: ¬†From $725 to $545 (J.P. Morgan's Mark Moscowitz)
  • Average (all targets): Reduced to $586 from $600
  • Median (all targets): Reduced to $543 from $550
  • High target: $888 (Topeka's Brian White, unchanged)
  • Low target: $360 (Berenberg's Adnaan Ahmad, unchanged)

See also: Apple's Q2 2013 earnings: What the analysts are saying

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

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