Apple 2.0

Covering the business that Steve Jobs built

Chart: Android continues to lose ground to Apple in U.S.

April 5, 2013: 7:13 AM ET

Of the 10.4 million new smartphone users between Nov. and Feb., 85% went to Apple.

Data: comScore. Chart: Brian Loftus. Click to enlarge.

Data: comScore. Chart: Brian Loftus. Click to enlarge.

FORTUNE -- One way to view the U.S. smartphone data released Thursday by comScore (spreadsheets below) is to look at the total number of new subscribers in the 3-month period covered (November 2012 to February 2013) and compare the number of users who bought Apple (AAPL) iPhones with those who chose Google (GOOG) Android phones.

  • Total new smartphone subscribers: 10.4 million
  • New iPhone subscribers: 8.9 million (85%)
  • New Android subscribers: 2.9 million (28%)

The percentages add up to more than 100% because BlackBerry (BBRY) lost 1.7 million subscribers in the 3-month period.

Reader Brian Loftus has been tracking the data since August 2010. His chart (above) suggests that the gains Android made in the U.S. with the release of the Samsung Galaxy S3 last summer have run their course and that Apple continues to benefit from the launch of the iPhone 5. It will be interesting to see what happens when the Galaxy S4 goes on sale later this month.

ComScore's press release. The spreadsheets:

Screen Shot 2013-04-05 at 6.55.03 AM

Screen Shot 2013-04-05 at 6.54.51 AM

Join the Conversation
About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

Email | @philiped | RSS
Current Issue
  • Give the gift of Fortune
  • Get the Fortune app
  • Subscribe
Powered by VIP.