Apple 2.0

Covering the business that Steve Jobs built

Video: Why Apple apologized

April 2, 2013: 12:01 PM ET

Yours truly did an interview with Richard Quest on CNN International Monday

FORTUNE -- A 3:43-minute round-up of the reasons behind Apple (AAPL) CEO Tim Cook's letter of apology to his Chinese customers, recorded Monday afternoon before China's response. Not much here that regular readers haven't heard before.

To view full screen, start the video and click the box in the lower right corner.

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

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