Apple 2.0

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Video: A hard apple cider's homage to the Apple Store

March 28, 2013: 7:38 AM ET

The Carlsberg Group brings a Danish cider to the U.K. with a clever Apple spoof

Screen Shot 2013-03-28 at 7.48.33 AM

FORTUNE -- Apple (AAPL) should be flattered by this amusing TV ad -- airing now in the U.K. -- that borrows nearly a dozen high-tech tropes ("One click, you're connected") to sell a 4.5% alcohol-by-volume sparkling apple cider to British beer drinkers.

The Carlsberg Group is making a push to take Somersby cider, which has be available for sale in Denmark and Norway since 2008, beyond its Nordic roots, starting with this video homage to the Apple Store.

Thanks to AllThingsD for spotting it.

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Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

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