Apple 2.0

Covering the business that Steve Jobs built

With Trattner back, will Apple's ads get their groove back?

March 19, 2013: 8:42 AM ET

The creator of Get a Mac - and Samsung's Superbowl ads - is back at Apple's agency

Trattner

Trattner

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FORTUNE -- We were not alone in thinking that the balance of creative advertising power shifted when Scott Trattner -- widely credited with some of Apple's (AAPL) most successful ad campaigns, including the long-running Get a Mac series -- left TBWA/Media Arts Lab for 72andSunny, the agency behind a spate of recent Samsung commercials that went viral. My favorite: El Plato Supreme, viewed 9.5 million times on YouTube.

Well, he's back. Mark Gurman, formerly 9to5Mac's star high-school blogger -- now a college freshman, still blogging for 9to5Mac -- has the scoop.

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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