Apple 2.0

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Chart of the day: Apple tops Samsung in mobile ad share

February 22, 2013: 5:20 AM ET

At the end of 2012, Apple still led with a 31.2% share. Samsung was second with 22.3%

Click to enlarge.

Click to enlarge.

FORTUNE -- Millennium Media (MM), the No. 3 mobile advertising platform after Apple (AAPL) and Google (GOOG), issued its 2012 year in review report Friday. A few highlights:

  • Although it lost market share in 2012 in terms of the number of smartphones and tablets sold, Apple is still the No. 1 manufacturer in Millennium's ad platform and actually gained share (to 31.2% from 26.35%).
  • Samsung came in No. 2 for the second year in a row. Although it grew faster than Apple (to 22.32% from 16.8%), its presence on the Web in terms of ad impressions is not keeping pace with its growth in units shipped.
  • Amazon (AMZN) made it into Millennium's top 15 for the first time in 2012. Its 1.08% share put it in 11th place.
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Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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