Apple 2.0

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Video: Jony Ive on Blue Peter

February 20, 2013: 4:50 PM ET

For British viewers, it's better than a guest spot on Sesame Street or Mister Rogers

FORTUNE -- Not having grown up watching the world's longest-running children's program, the news Friday that Sir Jony Ive, designer of every Apple (AAPL) product since the Bondi blue iMac, had won a gold Blue Peter badge meant nothing to me. Having seen the clip above, I think get it now.

Thanks to Quartz's Christopher Mims for the tip and the Lion's Jkahn for posting the full 7-minute YouTube version.

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Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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