Apple 2.0

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Apple took home 72% of all handset profits last quarter

February 6, 2013: 3:36 PM ET

Samsung had 29%, according to Canaccord Genuity. The rest got nothing.

Q4 2012. Data: Canaccord Genuity

Data: Canaccord Genuity for Q4 2012

FORTUNE -- Can you spot the problem with the pie chart at right? If you noticed that the two slices add up to more than 100%, you're on the right track.

Last quarter, Apple (AAPL) and Samsung so dominated the worldwide market for mobile phones (smart and dumb) that the rest of the manufacturers -- including Nokia (NOK), Motorola (GOOG), BlackBerry (BBRY), Sony (SNE), LG and HTC -- either broke even or lost money.

That's just one of the notable findings in a report issued Tuesday by Canaccord Genuity's T. Michael Walkley. A few other highlights:

  • Apple took home 72% of the profits with only 21.7% of unit sales (up from 15.4% in Q3).
  • Samsung's 29% of the profits came from 28.9% of unit sales (down from 32.3% in Q3).
  • 43 cents of every dollar spent in the world on a cellphone in Q4 ended up in Apple's coffers.
  • Samsung got 36 cents. Nokia got 7 cents. All the rest got less than 5.
  • For 2013, Walkley predicts that Apple and Samsung will split 103% of the profits, 69/34.
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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

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