Apple 2.0

Covering the business that Steve Jobs built

Fred Armisen is a funny fanboy

February 1, 2013: 1:20 PM ET

The SNL cast member punctuates his Macworld keynote with sketches from Portlandia

Brownstein and Armisen

Brownstein and Armisen in Technology Loop

FORTUNE -- For Macworld/iWorld Expo attendees who hadn't yet discovered Portlandia -- the Peabody-award winning sketch comedy series that airs in relative obscurity on the Independent Film Channel -- Fred Armisen's keynote Friday morning was a double treat.

Not only did Armison tell backstage stories from his better-known gig -- as a cast member on Saturday Night Live who has played everybody from Steve Jobs to the Queen of England -- but he punctuated his appearance with a pair of clever Portlandia clips featuring the Apple (AAPL) products he clearly loves.

Macworld editor Chris Breen, who conducted the interview, queued them up:

Technology Loop: In which Armisen suffers information overload and becomes a top 10 Mind-Fi Fail.

iPhone Drop: In which the life of an iPhone passes before co-star Carrie Brownstein's eyes.

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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