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1 in 2 shoppers still want an iPhone

January 16, 2013: 8:51 AM ET

Recent reports of slashed iPhone orders don't appear to mirror consumer demand for the devices.

iPhone_5_34Hi_Stagger_FrontBack_Black_PRINTFORTUNE -- Regardless of recent reports claiming Apple slashed orders for iPhone 5 parts, demand for the iPhone remains high.

According to ChangeWave Research, which surveyed 4,061 people in North America,  1 in 2 smartphone shoppers, or 50%, plan on buying an iPhone in the next 90 days. That's down from 71% last quarter the consumer spending research service observed, but likely due in part to the initial burst of iPhone 5 purchases when the device launched. "Historically speaking, it's a solid showing for Apple (AAPL)," the report goes on state. (Indeed, that's the same level of demand recorded last summer.)

MORE: Did Apple really cut orders for iPhone 5 parts?

Meanwhile, demand for Samsung devices has reached an all-time high. Now 21% of users say their next phone will come from the Korean handset-maker, an 8-point climb from last quarter. Why the surge? It seems more and more potential smartphone owners like their devices on the bigger side. Indeed, 23% of Samsung buyers want the 5.5-inch Galaxy Note II, which hit shelves last month. And generally speaking, more than 1-in-4, or 27% of shoppers prefer displays 5-inches or larger. It seems that with increased data speeds and usage, some smartphone owners prefer the larger screens afforded by the emerging "phablet" category.

Here's a look at Apple versus Samsung smartphone demand from the last four years.

Screen Shot 2013-01-15 at 11.47.30 AM Screen Shot 2013-01-15 at 11.47.38 AM

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About This Author
JP Mangalindan
JP Mangalindan
Writer, Fortune

With a background in consumer products and pop culture trends, JP Mangalindan has brought his ability to spot the next big things to his coverage of the tech industry for Fortune.com, writing on topics as diverse as the evolution of net neutrality and the influence of social media. A graduate of Fordham University, Mangalindan has written for GQ, Popular Science, Entertainment Weekly, and nymag.com. He lives in San Francisco.

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