Apple 2.0

Covering the business that Steve Jobs built

If Apple was more like Samsung

January 9, 2013: 1:47 PM ET

Samsung released no less than 37 phones this year. Apple released one. What if the tables were turned?

120914021842-apple-iphone-5-gallery-horizontalFORTUNE -- Samsung reported some pretty spectacular earnings earlier this week, driven in part by the success of handsets like the Galaxy S II. A recent New York Times report suggests the company moved 215 million smartphones last year. Apple (AAPL), with 135 million, sold significantly less.

There's a reason for that. While Apple released one new iPhone last year, Samsung let loose a whopping 37 different phone variations. (For those keeping score, HTC released 18, Nokia introduced nine, and LG launched 24.) Certainly good hardware design played a role in Samsung's healthy sales. But it also didn't hurt that the company flooded the market.

MORE: 19 incredible Apple secrets revealed in court

Which begs the question: What would a world with 37 new and different iPhone models look like? Something like this:

  • iPhone Ativ Illiad I930
  • iPhone Universe Grand
  • iPhone Star Deluxe Duos
  • iPhone Universe Axiom
  • iPhone Universe Stratosphere
  • iPhone Universe Discover
  • iPhone Universe Premier
  • iPhone Universe S III mini
  • iPhone Universe Victory 4G
  • iPhone Universe Pocket Duos
  • iPhone Universe Note II
  • iPhone Universe S Lightray 4G
  • iPhone Universe S Duos
  • iPhone Matrix
  • iPhone Universe S III
  • iPhone Universe S III T999
  • iPhone Universe Chat
  • iPhone Extrene III
  • iPhone Universe Appeal
  • iPhone Precept M
  • iPhone Solar 3
  • iPhone Universe S Blaze 4G
  • iPhone Universe S Advance
  • iPhone Universe Y Pro Duos
  • iPhone Spike
  • iPhone Chimera
  • iPhone Bottlerocket
  • iPhone ShowOff II 4G
  • iPhone Stratosphere
  • iPhone Universe Nexus
  • iPhone Universe S II
  • iPhone Spellbind
  • iPhone Flipabout Ultra
  • iPhone Mind Flash
  • iPhone Mind S
  • iPhone Captivate Glide
  • iPhone TripleTime

Feel free to chime in with your own suggestions below.

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About This Author
JP Mangalindan
JP Mangalindan
Writer, Fortune

JP Mangalindan is a San Francisco-based writer at Fortune, covering Silicon Valley. Since joining in 2010, he has written on a wide array of topics, from the turnaround of eBay to the evolution of net neutrality. A graduate of Fordham University, Mangalindan has also written for GQ, Popular Science, and Entertainment Weekly.

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