Apple 2.0

Covering the business that Steve Jobs built

If Apple was more like Samsung

January 9, 2013: 1:47 PM ET

Samsung released no less than 37 phones this year. Apple released one. What if the tables were turned?

120914021842-apple-iphone-5-gallery-horizontalFORTUNE -- Samsung reported some pretty spectacular earnings earlier this week, driven in part by the success of handsets like the Galaxy S II. A recent New York Times report suggests the company moved 215 million smartphones last year. Apple (AAPL), with 135 million, sold significantly less.

There's a reason for that. While Apple released one new iPhone last year, Samsung let loose a whopping 37 different phone variations. (For those keeping score, HTC released 18, Nokia introduced nine, and LG launched 24.) Certainly good hardware design played a role in Samsung's healthy sales. But it also didn't hurt that the company flooded the market.

MORE: 19 incredible Apple secrets revealed in court

Which begs the question: What would a world with 37 new and different iPhone models look like? Something like this:

  • iPhone Ativ Illiad I930
  • iPhone Universe Grand
  • iPhone Star Deluxe Duos
  • iPhone Universe Axiom
  • iPhone Universe Stratosphere
  • iPhone Universe Discover
  • iPhone Universe Premier
  • iPhone Universe S III mini
  • iPhone Universe Victory 4G
  • iPhone Universe Pocket Duos
  • iPhone Universe Note II
  • iPhone Universe S Lightray 4G
  • iPhone Universe S Duos
  • iPhone Matrix
  • iPhone Universe S III
  • iPhone Universe S III T999
  • iPhone Universe Chat
  • iPhone Extrene III
  • iPhone Universe Appeal
  • iPhone Precept M
  • iPhone Solar 3
  • iPhone Universe S Blaze 4G
  • iPhone Universe S Advance
  • iPhone Universe Y Pro Duos
  • iPhone Spike
  • iPhone Chimera
  • iPhone Bottlerocket
  • iPhone ShowOff II 4G
  • iPhone Stratosphere
  • iPhone Universe Nexus
  • iPhone Universe S II
  • iPhone Spellbind
  • iPhone Flipabout Ultra
  • iPhone Mind Flash
  • iPhone Mind S
  • iPhone Captivate Glide
  • iPhone TripleTime

Feel free to chime in with your own suggestions below.

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About This Author
JP Mangalindan
JP Mangalindan
Writer, Fortune

With a background in consumer products and pop culture trends, JP Mangalindan has brought his ability to spot the next big things to his coverage of the tech industry for Fortune.com, writing on topics as diverse as the evolution of net neutrality and the influence of social media. A graduate of Fordham University, Mangalindan has written for GQ, Popular Science, Entertainment Weekly, and nymag.com. He lives in San Francisco.

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