Apple 2.0

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Apple's App Store: 40 billion downloads and counting

January 7, 2013: 10:18 AM ET

Nearly half of those were in 2012 alone.

one-billion-apps-hero-20090418FORTUNE -- Apple took the wraps off some very big numbers this morning, announcing its App Store had reached a whopping 40 billion downloads. Nearly half of those downloads took place in 2012. The company also said it has some 500 million active accounts. Developers have been paid more than $7 billion by Apple for sales of some of the 775,000 apps available for iPhones, iPads and iPods.

MORE: The case for a new, cheaper iPhone

These kinds of figures are de rigueur these days. But Apple (AAPL) press took the opportunity to put out some additional interesting intel:

Read the full release here. What do you think, are these figures simply par for the course or a meaningful milestone?

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