Apple launches iPhone 5 in 33 countries Friday: Early videos

A chilly reception in China, warmer in Malaysia, Indonesia and the Philippines

FORTUNE -- Apple (AAPL) orchestrated one of its most ambitious one-day launches Friday, releasing the iPhone 5 in 33 countries in a global roll-out that moved westward across the timelines.

The reception varied widely in the early videos. Malaysians and Indonesians greeted the device in the style to which we've become accustomed, with long lines and high-volume hoopla.

In Beijing, by contrast, snow, high prices and a clunky pre-registration lottery conspired to make for unexpectedly low turnout, as the Wall Street Journal video below explains.

UPDATE: No snow in Shanghai. No lines either.

China:

Video courtesy of the Wall Street Journal

Malaysia:

Indonesia

Philippines: