Apple 2.0

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Apple launches iPhone 5 in 33 countries Friday: Early videos

December 14, 2012: 7:18 AM ET

A chilly reception in China, warmer in Malaysia, Indonesia and the Philippines

Photo: Wall Street Journal

Photo: Wall Street Journal

FORTUNE -- Apple (AAPL) orchestrated one of its most ambitious one-day launches Friday, releasing the iPhone 5 in 33 countries in a global roll-out that moved westward across the timelines.

The reception varied widely in the early videos. Malaysians and Indonesians greeted the device in the style to which we've become accustomed, with long lines and high-volume hoopla.

In Beijing, by contrast, snow, high prices and a clunky pre-registration lottery conspired to make for unexpectedly low turnout, as the Wall Street JournalĀ video below explains.

UPDATE: No snow in Shanghai. No lines either.


Video courtesy of the Wall Street Journal




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Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

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