Apple 2.0

Covering the business that Steve Jobs built

Video: Apple's iPhone 5 draws crowds in Samsung's home turf

December 7, 2012: 10:30 AM ET

Record pre-sales and customers lining up in sub-zero temperatures


A cold day in Seoul. Photo: KT

FORTUNE -- In contrast to the ho-hum launch of the iPad mini in China, the iPhone 5 made a pretty good splash Friday in South Korea, home of Apple's (AAPL) chief smartphone rival, Samsung.

According to the local Yonhap News Agency, the launch -- delayed from Apple's original schedule due to "procedural errors" registering the device with the government -- managed to draw crowds despite sub-zero winter temperatures.

SK Telecom (KRX), South Korea's largest carrier, held a pre-dawn launch party with munchies and live music. Rival KT (KT), the No. 2 carrier, reported that pre-orders in the first two hours topped the record set a year earlier by the iPhone 4S.

Moody's Investors Service estimates that as of October, Apple's iPhone had an 11% market share among the country's 31.4 million smartphone users.

Below: Video of the KT launch.

Join the Conversation
About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

Email | @philiped | RSS
Current Issue
  • Give the gift of Fortune
  • Get the Fortune app
  • Subscribe
Powered by VIP.