Apple 2.0

Covering the business that Steve Jobs built

Video: Apple's event marketing meets its match in China

December 4, 2012: 10:21 AM ET

The iPhone 5 faces fierce competition in the world's largest smartphone market

FORTUNE -- When Apple (AAPL) releases the iPhone 5 in China next week, it will be competing with local manufacturers who have studied Steve Jobs' every move, down to the cut of his black mock turtleneck.

M.I.C. Gadget produced this video of the elaborate launch in Beijing of the latest offering from Guangdong-based Meizu. You wouldn't know it from the event's production values, but in China Meizu is one of the also-rans behind Samsung and a growing list of Chinese-owned Android smartphone makers that includes Lenovo, ZTE, Huawei, Oppo, and Xiaomi.

According to IDC, China this year overtook the U.S. as the world's largest smartphone market. IDC estimates that by the end of 2012, 26.5% of all smartphone shipments will go to China, compared with 17.8% to the U.S.

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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