Chart of the Day: Samsung's galactic marketing budgetNovember 29, 2012: 1:56 PM ET
It's bigger than than Apple, HP, Dell, Microsoft and Coca Cola's combined
FORTUNE -- One of the reasons Samsung's Galaxy smartphones and tablets seem to be everywhere these days may be that the company is spending a fortune -- nearly $12 billion a year, according to Asymco's Horace Dediu -- on advertising, commissions and sales promotions.
That last one is particularly surprising, Dediu writes, because the primary cost of selling Coke is advertising. See The cost of selling galaxies.