Apple 2.0

Covering the business that Steve Jobs built

A video preview of iTunes 11

November 29, 2012: 7:01 AM ET

Scheduled for release in October, it's reportedly due out today (Thursday)

Click to see video.

FORTUNE -- One of the tentpole presentations of Apple's (AAPL) Sept. 12 iPhone 5 event was a demo of the eleventh major revision of iTunes, the company's much-used and not-much-loved application for serving up music, movies, TV shows, podcasts, books, apps, ring tones, radio and who knows what else.

(Anil Dash's quip that "Apple should put someone in charge of iTunes so they can be fired" was heavily re-tweeted Wednesday.)

The Wall Street Journal's Thursday profile of Eddy Cue -- Apple's rising Mr. Fix-it -- mentions that iTunes 11 was delayed for a month by engineering issues that required parts to be rebuilt but could be released as early as today (Thursday).

UPDATE: iTunes 11 became available for download shortly after noon Thursday.

What's in it for you? Here's a YouTube video of Cue introducing and Jeff Robbin demonstrating the new software:

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

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