Apple 2.0

Covering the business that Steve Jobs built

Video: Black Friday at the Apple and Microsoft stores

November 24, 2012: 9:38 AM ET

Have we grown weary yet of comparing the two companies' retail efforts?

FORTUNE -- Colorado-based took a videocamera to Lone Tree's Park Meadow Mall, one of a growing number of high-end "retail resorts" that house both Apple (AAPL) and Microsoft (MSFT) retail outlets. The comparison is a bit unfair, as the Apple Store is considerably smaller and therefore feels busier.

"Left: worship," writes Herb Herbert in the YouTube comment field. "Right: shopping."

At least nobody got shot, run over or arrested for cutting in line.

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

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